The Big Red Fez: Zooming, Evolution, and the Future of Your CompanyYOUR WEB SITE IS COSTING YOU MONEY. IT'S ALSO FILLED WITH SIMPLE MISTAKES THAT TURN OFF VISITORS BEFORE THEY HAVE A CHANCE TO BECOME CUSTOMERS. According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isn't easy to see and easy to get, your visitor is gone with a quick click on the "Back" button. In this supremely practical, cut-to-the-chase book, Godin identifies what it takes to create web sites that satisfy visitors and keep them coming back for more. And he's at his prickly stickler best using real-life examples to illustrate the essential truths and ridiculous fictions about how a web site should work. Packed with his inimitable wisdom and compelling hands-on applications, The Big Red Fez is a must-have tool for anyone working on the web. |
Contents
Section 1 | 7 |
Section 2 | 13 |
Section 3 | 18 |
Section 4 | 20 |
Section 5 | 26 |
Section 6 | 46 |
Section 7 | 58 |
Section 8 | 64 |
Section 9 | 78 |
Section 10 | 90 |
Section 11 | 96 |
Section 12 | 100 |
Section 13 | 104 |
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