Research methods for business : a skill-building approach
Uma Sekaran (Author), Roger Bougie (Author)
Research Methods for Business: A Skill-Building Approach is a concise and straightforward introduction for students to the world of business research. The skill-building approach provides students with practical perspectives on how research can be applied in real business situations.
Print Book, English, 2016
Seventh edition View all formats and editions
John Wiley & Sons, Chichester, 2016
xxiii, 420 pages : illustrations
9781119165552, 1119165555
1003355379
Chapter 1 Introduction to Research Chapter 2 The Scientific Approach and Alternative Approaches to Investigation Chapter 3 Defining and refining the problem Chapter 4 The Critical Literature Review Chapter 5 Theoretical Framework & Hypothesis Development Chapter 6 Elements of Research Design Chapter 7 Interviews Chapter 8 Data Collection Methods: Observation Chapter 9 Administering Questionnaires Chapter 10 Experimental Designs Chapter 11 Measurement of Variables: Operational definition Chapter 12 Measurement: Scaling, Reliability, and Validity Chapter 13 Sampling Chapter 14 Quantitative Data Analysis Chapter 15 Quantitative Data Analysis: Hypothesis Testing Chapter 16 Qualitative Data Analysis Chapter 17 The Research Report A Final Note to Students Statistical Tables Glossary Bibliography Index